Whether you are a large, multi-location contractor or a small local firm, if you serve the industrial market, you face the same challenges of greater competition, a tremendous rate of technological change, customers with a greater degree of knowledge, and the threat of competition that does jobs on the cheap with little regard to the customer's needs end wants.
In today's marketplace, the contractors that will grow and flourish are those who overcome the challenges and concerns of today's business climate with great brands.brands that are trusted, desired and enduring. The right brands can make a big difference setting you apart from your competitors.the right brand gives you instant credibility.
Top Brands are the key to differentiation.
What is a brand? It is not just a logo, tagline, theme or the look of an ad. While important, these are graphic elements, which enhance a manufacturers brand identity. A brand is what resides within the minds (intellect) and the hearts (feeling) of your current and perspective customers and prospects. It is the sum total of their (product, company, and competitive) experiences and perceptions. How do brands influence customers and prospects? The key is to first understand the needs and wants of your customer and then strive to find a distributor that represents a manufacturer with a top name brand that meet these needs and wants.
It pays to partner with a distributor that offers you top brands from known manufacturers...you get quality products and more!
What should you look for in a partnership with a distributor? Building a single source relationship with the right distributor - one that has the right brands from the right manufacturer can offer many economies that can go right to a contractor's bottom line. The obvious include the ease of doing business. There is less paperwork (one P.O.), better customer service with fewer follow-ups needed, large-scale and distribution efficiencies, more effective marketing and merchandising support, all of which improve your capability to increase your customer's satisfaction. It is important to team up with a distributor who represents a manufacturer that is on top of the current standards and manufactures' products in ISO certified facilities.
Select brands from a manufacturer that has the product knowledge and technical expertise to innovate and keep you ahead of your competition. Team with a company that enables you to expand your market base with product lines that cover a multitude of markets. In today's turbulent world, select manufacturers with the financial stability to offer strong brands with a complete product mix. Less obvious, but even more important, is the accessibility of top management to interact with you so you receive the attention and technical support you need. Do not just buy products. Look into the culture of the company.
When you Install Top Brands You Get Instant Credibility.
CCI/ Coleman Cable Inc. has long realized the importance of building top quality products with strong brands. For over 30 years they have offered some of the strongest and most respected brand names in wire and cable (Seoprene®, Baron® Signal®, Polar/Solar®. Stripes® and Suprene®) to a very diverse group of markets that include: electronic, home automation, security, datacom, industrial and electrical. Today, they continue to build their brand family with the addition of the Royal® Brand. The Royal® Brand is well established in the industrial market place and enables them to provide quality cables to meet virtually any industrial application. From the factory floor to mining and heavy duty construction.from welding to serving the needs of the process industries.from portable cord to heavy-duty industrial cable products .Royal® Brand offers it all. All of Coleman Cable's brands are leaders in their respective markets. Their distributors know that when they sell Coleman's recognized brands to contractors, the contractor receives instant acceptance and credibility, which helps them to enhance their position in the industrial marketplace.
Tough Times Demand Strong Brands.
There is no time like the present for contractors to choose distributors with ties to stable manufacturers that can offer proven strong brands. It can make the difference between keeping pace with the changing times and economic conditions and being successful or falling by the wayside as your competition passes you by. Do not chance it -offer the brands your customers need and trust.
