Sea Gull Lighting Earns Multiple Honors in TED Magazine’s Best of the Best Annual Marketing Awards Competition
Sea Gull Lighting Products, LLC , the
leading manufacturer of decorative and
functional lighting products, recently received
accolades from TED Magazine for
the “tasteful, informative and functional”
design of its company website as well as
the “colorful and attention-grabbing” layout
of its’ Bring It Home Magazine. These
honors were recently announced during the
NAED Annual Meeting in Washington,
D.C., which also served to highlight TED’s
2007 Best of the Best Annual Marketing
Awards Competition.
“Each year, our publication strives to
honor the industry’s brightest and most creative
marketing, sales and branding campaigns,”
says Michael Martin, TED
Magazine’s associate publisher and editor. “This year, we were proud to honor Sea
Gull Lighting with two awards that reflect
the overall excellence of the company’s
marketing and branding efforts.”
“Our judges were especially enthused
with the company’s website, which offers a
fresh and insightful portal to all forms of
lighting information. In addition, they were
also struck with the creative and colorful
way in which Bring It Home Magazine tied
lighting to home décor, while serving as an
informative sales tool for Sea Gull Lighting
distributors and showrooms nationwide,”
added Martin.
In 2006, Sea Gull Lighting completely
re-designed its company website to provide
homeowners, builders and design professionals
with a user-friendly, informational
and visual method for rapidly accessing details
about more than 3,500 company products
as well as the latest lighting trends. “We wanted to produce a site that was
filled with useful information, easy to navigate
and dramatically highlighted the benefits
of proper lighting design,” explains
Brian Michalovic, Sea Gull Lighting’s Director
of Internet Services & Development. “We are delighted that TED Magazine and
its judges believe that we successfully met
most, if not all of these goals. This honor
mirrors the input from many of our customers
and has provided the foundation for
updates that will provide even more customer-driven benefits.
Conergy Helps Companies Help the Environment
With Renewable Energy Products
Conergy is the world’s leading supplier of renewable
energy products and services. With over 25 years experience
in the United States, their highly qualified sales and
technical service experts have 
helped many companies
enter the solar energy market and compete at the highest
level. They provide training in all phases of the sales,
specification and installation process and offer a broad
range of financial services to support closing commercial
contracts.
Leviton and Prudential Lighting Unite to Provide Superior Service to Southern California Electrical Professionals
Leviton Manufacturing Company, North America’s leading
manufacturer of electrical and electronic wiring devices, is
pleased to announce that Prudential Lighting products will represent
its commercial lighting management systems and energy
management products in the southern California market.
Paul Sherbo, Director of International Sales and Western Regional
Manager for Leviton Lighting Management Systems Division
states, “The Los Angeles market is one of the primary
controls market in the United States and Prudential Lighting
Products is the area’s premier agency. Leviton has the most
complete controls offering of any lighting controls’ manufacturer.
We are pleased to have our products represented by such
a top-notched organization.”
Based in Los Angeles, Prudential Lighting Products serves architectural
industry professionals with the highest quality products
and services. Now in its fiftieth year, Prudential Lighting
Products has grown to become one of the leading lighting agencies
in Southern California.
According to Roger Gregston, Prudential Lighting Product’s
Agency Sales Manager, “We are very excited about our distribution
agreement with Leviton. This relationship gives us the
opportunity to bring the most comprehensive lighting control
offering available today to our customers. Leviton’s complete
offering of networkable lighting control systems is a perfect fit
for California’s energy sensitive market, particularly with its
emphasis on Title 24 and LEED.”
Leviton offers a comprehensive line of lighting control products
and energy management systems, including box mounted
controls, day lighting systems, energy management systems,
and architectural and theatrical lighting control systems.
Aaron Jagdfeld Named President of
Generac Power SystemsAaron Jagdfeld, Generac’s chief financial officer (CFO), has been named president
of the corporation as part of the management transition brought about by the sale of the company and the retirement of Robert D. Kern. Jagdfeld, a graduate of the University of Wisconsin — Whitewater, began his career as an auditor in the Milwaukee office of public accounting firm Deloitte & Touche. Aaron joined Generac in June of 1994 as a staff accountant and will continue to handle the responsibilities of CFO.
“This is a well-deserved recognition of Aaron’s abilities and his vision for Generac’s future,” says Dawn Tabat, chief operating officer. “He has been instrumental in the growth of the company and a strong member of our management team. He played a key role in positioning our company for sale last year and was directly involved in every aspect of the process, from the initial offering to the final closing.” Jagdfeld is enthusiastic about the future of Generac and his new role. “Our affiliation with CCMP Capital will help us take this company to the next level.
They recognize the outstanding possibilities we have to grow this business and are committed to achieving new levels of success. Their resources and expertise will help us take advantage of new opportunities and expanding markets for our products.
It is a great honor to be chosen as President at such an exciting time.” The other two members of Generac’s senior executive team are Dawn Tabat, Chief Operating Officer and Bill Treffert, Chief Executive Officer. Both have been with the company for more than 30 years. “Aaron has demonstrated exceptional talent in a dynamic manufacturing environment,” says Bill Treffert. “His knowledge, experience and leadership go far beyond the financial realm. We have always been impressed with his vision for our business and his command of our product lines, sales channels and strategic opportunities. Because of his many strengths, he will be an excellent complement to our executive team.”
Jagdfeld is particularly well suited for Generac’s next growth phase, Treffert adds. “Aaron has been with us since the mid ‘90s, so he knows what we’ve accomplished in becoming an industry leader. But his focus has always been the future and how to position Generac for further growth in the residential, commercial and industrial segments of the business. As we move forward, we are confident that he is the right choice to help us increase our market share, enhance our reputation for innovation and continue to deliver great value to our customers. With Aaron’s leadership and expanded focus on sales and marketing, the future of Generac is well secured.”
Stahlin
Non-Metallic
Enclosures
Wins Best Of The Best
Marketing AwardAt the recent annual meeting of the National Association of Electrical Distributors (NAED), Stahlin Non-Metallic Enclosures won the Best Of The Best marketing award for its unique educational program: Stahlin Boot Camp.
Stahlin Boot Camp is the only nationally- recognized educational program developed specifically to provide a comprehensive understanding of electrical enclosure technologies, enhanced corrosion prevention, and detailed insights into the successful applications of nonmetallic enclosure products.
Entered in the Events category of the Best Of The Best, Stahlin Boot Camp was one of hundreds of programs presented for evaluation in the overall marketing awards competition.
The prestigious award is given by TED Magazine, the official publication of NAED. The Best Of The Best Awards signifies the finest marketing efforts in the electrical industry for campaigns occurring during the previous year.
Rich Promoted Director of Business Development
for Leviton’s Government Services Program
Leviton Manufacturing Company is pleased to announce the promotion of Chuck
Rich to the position of Business Development Director for its Government Business
Development Program. In his new post Rich will spearhead sales of the company’s
voice and data networking solutions to U.S. Government and military
installations. He will also oversee joint sales with the Government’s network of
certified contractors and system integrators. Rich brings to his new position more
than 17 years of experience assessing, specifying and recommending products and
solutions for military information and communication systems.
Rich began his career with Leviton in 2004 as National Business Development
Manager for Government Business, where he managed the sale of voice, data and
connectivity solutions. Prior to joining Leviton he served as a military communications
(MILCOM) systems advisor in end-user requirements and assessments for
Los Angeles’ Air Force Base and as Deputy Director for combat communications
for Atlanta’s Robins Air Force Base. Rich has held numerous positions in military
communications and has also held civilian positions with General Dynamics, Griffin Services, Urban Media Communications and MCS of Tampa where his responsibilities
included the sales and implementation of network, security and
communication systems.
Rich holds a BS in Industrial Engineering from the University of Tennessee and an
MBA from Embry-Riddle Aeronautical University.
